Successful companies know how to respond effectively in an emergency. With a response plan in place designed to protect customers and employees, communication must be optimized during a crisis. Critical alerts that are received immediately can save lives and keep everyone safe. SMS provides immediate contact with your target audience and allows for two-way communication.
You Can’t Predict When a Crisis Occurs
The nature of a crisis means that you are not going to be able to predict when the need for instant communication is going to occur. Text message your employees in the event of an emergency and you will reach the majority of your employees fast. More than 90% of Your Employees will read the text message within a few minutes. If you try to use email or phone calls, you are taking a risk that you won't reach everyone quick enough. Most people carry around mobile devices at all times, making text messaging the easiest way to reach everyone in a crisis.
Confirm the Safety of Your Employees Immediately
There may come a time when you have a serious security risk at your company. When you are responsible for employees who need to know what is going on, communication is vital. When you use SMS to communicate, you can send critical alerts quickly and effectively. You will be able to manage the crisis and reduce the level of danger to your employees when two-way communication is used. You can confirm everyone's safety and reach out to employees more than once if you don't hear back right away. Once you know who is safe and who is at risk, you are going to be able to respond to the emergency more effectively.
Stay Informed During a Crisis
The more information you can gather during a crisis, the better your response is going to be. For example, consider if there is a fire in one area of your building. A blast text message sent out to your employees will warn every one of the danger. As the crisis continues, employees closer to the fire may be able to report back what is actually going on. The problem is going to be better managed when communication is constant.
Provide Updates Through Text Messaging
If the crisis at your facility is big, you can have phone lines jammed up quickly with concerned family members calling in. How you respond during a crisis can make or break your reputation as a company. Updates through text messaging can keep everyone up to date during a crisis. As things change, an update sent through SMS can ease the stress of everyone involved.
Send Out Instant Safety Tips
You never know what kind of crisis may occur and this is why preparation is so important. As the crisis goes on, you can send out safety tips to keep everyone away from danger. In the event of a fire, you can share which exit routes are safe and which are blocked from the fire. You can be a calm presence in an emergency with the ability to respond to employees who are panicked because of the situation.
No matter what is going on during a crisis, you are going to be better prepared when you have SMS in place. Your employees will be able to check in, and you can send out critical alerts as necessary. When you use text messaging to communicate, you will have fast, efficient communication to depend on.
About the Author
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.